Personal branding means the establishment of what your brand stands for, and the promotion of your business. Skills and experience are the two factors that make your brand unique. Effective personal branding enables you to differentiate yourself from the other professionals in a similar field.
Whenever the word brand comes up, we think of a multinational company, food chain or store. However, today, anything can be a brand, whether it is a startup business or young entrepreneurs owning a company.
So, what exactly is personal branding?
The personal branding starts when your target market remembers and considers you as their supplier, next employee, mentee, partner or project to invest in. This potential transaction or business happens when your online and offline profiles leave positive and unforgettable impressions of you and your achievements.
Why does personal branding matter?
Nowadays, with the easy and quick access to files, images, and videos of your personal and professional background, it is essential to find ways to highlight the positive side of you to be chosen as the one. In other words, if you are an entrepreneur, business owner, a startup seeking investment, an individual looking for a job, or looking for a promotion; the way you present yourself matters. Moreover, you may want to consider to build up your brand asap.
Fortunately, several methods and tools can be used to help you with the personal branding process. Using those would help you boost your image for those who are looking for you.
Moreover, personal branding should be available to every individual and easily accessible. Hence this guide has been created to help you through the process of personal branding.
For better connections, it is always helpful to go out and expose yourself to several business meetings, networking, seminars and other related to your ideal industry. The first and foremost thing that you should keep in your mind is positivism and confidence during the first encountering.
Along with this step, the following tips are always beneficial too.
Your business card is the first window to reach out to you. After long networking sessions, every attendee tends to leave the room with tens of business cards in hand. Most of those happen to follow the same boring patterns, colors, sizes, and even fonts.
Afterward, and with the best intentions to follow up connections through emails, the potential best business match could be ending up in the garbage bin along with the rest of the dull ones because it is hard to identify them individually.
Luckily, there are simple but effective ways to make yourself unforgettable.
1. There are several different websites with free downloads offering great graphic design features and templates. The main motto is to spend enough time to make an attractive design.
2. The message must be short and clear, depicting their strong professional skills.
3. Add a photograph on your card. It is normal human nature that they get attracted to happy faces, so a jolly picture of yourself will most probably stay in their minds instead of your business card.
1. It is necessary to specify your goals and why you are pursuing them.
2. Emphasize the fact that you can help other businesses and how?
3. Showing off some of your achievements and awards is required. Don't be afraid to show a bit of immodesty.
Although, social media is the crucial window to branding these days, and most individuals miss the chance to impress in the right way. Most of the content shared can be considered irrelevant and even contradictory to what you are working hard to build. The recommendation here is to be wise enough to start making a reliable fan base, by sharing material that is relevant to your professional background and the target audience you are attracting. Sharing your passion is a gateway to potential clients and partners, enabling you to collaborate.
Ask for help
If you are already busy building up the blueprints of your future great company and don't have the time and creativity to take care of these trivial details, don't panic! Ask for help!
At strategy-branding.com we are passionate about entrepreneurial success. Our mission is to empower and push business owners to the top. We have helped; Kickstarter campaigns reach their financial goals; other brands have multiplied the sales ten times. We have optimized e-commerce campaigns to double their visibility.
We are here to help you, entrepreneur!
Always, keep in mind that any relationship (personal or professional) needs time and nurturing until it offers you real and juicy businesses.
Start seeding and caring for all those details your outcomes display.
Learn better ways to boost your personal brand with us here.