FIVE WAYS OF NEWSJACKING FOR MARKETING PROMOTION
You are stressed and frustrated about the continuous bid to source for more and more efficient ways of getting the right word out to boost the brand for lower cost or even better no cost at all. You have the finance department constantly warning you about the marketing expenses. Guess what? We present you the newsjacking as the efficient technique to get the job done and mastered it properly.
The term Newsjacking popularized by the marketing thinker David Meerman Scott refers simply to the process by which you insert your ideas into breaking news, in real time, I order to generate attraction of organic customers and traffic to your business. In other words, it means capitalizing on the popularity of a news story to amplify sales and generate marketing success It ensures that the target audience or customer are seamlessly prompted to be involved with your business through the use of real time events usually through real time social communities.
It can be said that newsjacking centres about REAL TIME INFORMATION. Hence, to get maximum results, the brand or business has to be conversant with live events as they unfold in real time.
The following are some of the best ways of finding stories to newsjack:
This is an online service meant for journalists to obtain feedback and source for stories from experts in different industries and the public as a whole. When there is a breaking news, the journalists who want to report this story usually source for the opinions of experts and informed people in that industry via helpareporter.com.
The good thing about this is that if your brand or business is registered as a source at HARO, you get to have access to breaking news in your industry as they come out. More interestingly, you can then include your business or brand name in the information which you supply to the journalists reporting the news. That way, you get to put your name out there by just being a source.
2. VOLUNTEER FOR CERTAIN RESEARCHES AS A BRAND:
Considering the fact that there is usually little or no discovery without research, it becomes almost impossible for you to stumble on that next big opportunity by just being idle. In essence making yourself a part of certain research processes in your industry gets you closer to findings, news and developments that you can leverage on to publicize your business.
3. PUT REAL-TIME SOCIAL COMMUNITIES TO GOOD USE:
In today’s global village, the presence of real time social communities such as twitter, Instagram e.t.c. avails businesses and the general public the luxury of quick information dissemination. For instance, when a news story goes out and the general public keeps talking about it, the information “trends” on twitter.
As a result, different people who are potential customers keep seeing it. This means if your brand business was to “trend” alongside that viral news, tweet or video in a way, you would have just gotten a free advertisement campaign without actually paying for one. In essence, real time social media communities grants access to the latest and trending news story and this can be leveraged for marketing success.
4. SET ALERTS!:
Using various social media monitoring tools, you can monitor whatsoever kind of information you think can be leveraged upon. These tools allow you to pick up on the right information just at the time of breaking out thus giving you a form of head start.
5. USE GOOGLE AND PRIVATE MESSAGE REPORTERS OF INTERNATIONAL CHANNELS ABOUT THE SOLUTIONS THAT BRANDS GIVE:
Another thing that can and should be leveraged upon are the moves of other brands and competitors. This can be tracked using google sometimes as well as getting in touch with the reporters of international channels. This fore knowledge helps you decide which kind of move to make.
For instance, you can then decide on not making a particular move just because it isn’t distinguishable from the moves of your competitor.
In general, the success of a newsjacking process usually depends on how quick one gets informed about a breaking news story. It is hence important to position your brand properly for quick information.